Cue
Bloom
Case Study
This was a self-initiated project where I explored and executed the complete branding and UI/UX design process for Cue Bloom.
Discovery
Developed as part of my academic curriculum, this project gave me the opportunity to practice end-to-end UX design in a real world context. I started with thorough research studying existing parenting apps, identifying gaps, and speaking directly with parents to understand their daily struggles and expectations
The insights gathered through these conversations became the foundation of Cue Bloom's design strategy — guiding decisions around structure, tone, and the overall user experience.
UI/UX Design
Visual Identity, Branding
Final Outcome & Prototype
As the concluding phase of this project, I put together the complete design system and all final screens in Figma. This included the brand identity, UI components, and a fully clickable prototype that covers the end-to-end user flow of Cue Bloom. This project helped me experience what it feels like to take a product from a rough idea to a polished, interactive design — and that process was the biggest learning of all. View the interactive prototype here:
(View my other project)
